(as of Aug 01,2021 17:33:59 UTC – Details)
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the countries in Europe). This study gives, however, my estimates for the latent demand, or the P.I.E. for ostomy and incontinence products in Europe. It also shows how the P.I.E. is divided across the national markets of Europe. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.
ASIN : B00E4EGRNC
Publisher : ICON Group International, Inc. (July 17, 2013)
Language : English
Paperback : 58 pages
Item Weight : 6.6 ounces
Dimensions : 8 x 0.14 x 10.25 inches